Most bloggers seek to generate as
much traffic to their site as possible, in the interest of increasing
readership of their blog and other works, or to generate income from
advertising. Many strategies exist to
accomplish the goal of driving visitors to one’s blog. This article will examine a few of the many
elements necessary to write a successful, click-encouraging blog post.
One of the paramount elements of
blog posting is the relevance to one’s target audience. A masterpiece will not likely produce much excitement
if the topic is incompatible with one’s readership. Often the most successful blogs are ones
that have a specific theme or topic. For
example, a post about life insurance wouldn’t entice many if the readers are
generally teenagers, who have no need for such a product. Understanding what people are interested in
reading will help identify inviting topics for the audience to enjoy. Reading popular blogs will demonstrate which
articles are generating the most “likes” or comments, in order to identify what
readers are responding to most. Another
way to determine topics to write about is by researching news, trending keywords
on web search engines, and social media buzz.
In addition to relevance, one’s
work post needs to be informative and accurate.
A well written post will include some research, even if the post is mere
opinion. The reason for researching accuracy
is if the potential reader finds the information unfounded, the post may not
create traffic. Enlightening posts will
contain some facts in order to substantiate one’s opinion, and create validity
for the reader.
Another element of the
traffic-generating blog post is the photo.
Pictures are an absolutely necessary accessory to the writing. Not only do photos aid the reader in quickly
and easily identifying the topic of the post, the image will be an aid in
search engine relevance. Keywords are
just as important with images as they are with articles. A Google search for “avoiding tooth decay”
will render results that include pictures of teeth, but also floss, toothpaste,
toothbrushes and other related images.
Apart from writing a tempting, relevant
and accurate post, one must consider announcement of its arrival on one’s blog. Once the post is active, one must inform
potential readers of its presence.
Posting links on social media web sites and community message boards and
sending emails to subscribers and associates are essential ways to alert
potential readers of the new post.
Generating initial awareness of the post is the responsibility of the
author, because even the best post will not produce traffic if no one knows
about it.
Bloggers who understand the elements essential
to compelling readers to visit their site will have a greater likelihood of
accomplishing their goal. A thorough
post that is interesting, informative and coupled with an image will have a greater
chance of increasing the number of visitors it generates. The better a post is constructed and
announced, the greater likelihood of clickable success.
