Writing blog posts that generate traffic to your website

I recently wrote this article for a local company, but I wanted to share it with those of you are fellow bloggers and writers.  If you haven't considered a blog to enhance your writing awareness, you should!  Here's a few ways to help generate traffic to your site, regardless of the topic or theme:

Most bloggers seek to generate as much traffic to their site as possible, in the interest of increasing readership of their blog and other works, or to generate income from advertising.  Many strategies exist to accomplish the goal of driving visitors to one’s blog.  This article will examine a few of the many elements necessary to write a successful, click-encouraging blog post.

One of the paramount elements of blog posting is the relevance to one’s target audience.  A masterpiece will not likely produce much excitement if the topic is incompatible with one’s readership.   Often the most successful blogs are ones that have a specific theme or topic.  For example, a post about life insurance wouldn’t entice many if the readers are generally teenagers, who have no need for such a product.   Understanding what people are interested in reading will help identify inviting topics for the audience to enjoy.  Reading popular blogs will demonstrate which articles are generating the most “likes” or comments, in order to identify what readers are responding to most.  Another way to determine topics to write about is by researching news, trending keywords on web search engines, and social media buzz.

In addition to relevance, one’s work post needs to be informative and accurate.  A well written post will include some research, even if the post is mere opinion.  The reason for researching accuracy is if the potential reader finds the information unfounded, the post may not create traffic.  Enlightening posts will contain some facts in order to substantiate one’s opinion, and create validity for the reader.

Another element of the traffic-generating blog post is the photo.  Pictures are an absolutely necessary accessory to the writing.  Not only do photos aid the reader in quickly and easily identifying the topic of the post, the image will be an aid in search engine relevance.   Keywords are just as important with images as they are with articles.  A Google search for “avoiding tooth decay” will render results that include pictures of teeth, but also floss, toothpaste, toothbrushes and other related images.

Apart from writing a tempting, relevant and accurate post, one must consider announcement of its arrival on one’s blog.  Once the post is active, one must inform potential readers of its presence.  Posting links on social media web sites and community message boards and sending emails to subscribers and associates are essential ways to alert potential readers of the new post.  Generating initial awareness of the post is the responsibility of the author, because even the best post will not produce traffic if no one knows about it.

Bloggers who understand the elements essential to compelling readers to visit their site will have a greater likelihood of accomplishing their goal.  A thorough post that is interesting, informative and coupled with an image will have a greater chance of increasing the number of visitors it generates.  The better a post is constructed and announced, the greater likelihood of clickable success.